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Toronto Life - The Goods

Up-to-the-minute coverage of store openings and fashion gossip. Plus, daily finds for deal seekers

The Find

Makeup under $10 that doesn’t suck

lip-stain

Joe Fresh lip stains. From left: peach, candy, sheer pink and watermelon.

It’s easy to believe that the cosmetics industry is recession proof—on Saturdays, Sephora stores are full of women forking out $30 for a tube of Dior mascara or Laura Mercier lip gloss—but we’ve found makeup that doesn’t require a taking out a second mortgage to purchase. Supermarket fashion label Joe Fresh launched a makeup collection last spring, and like its clothing line, the products are incredibly inexpensive (nothing is over $8). We liked all the cosmetics, but the strawberry-scented lip stains stood out. Available in six shades, the stains dry with a matte finish and do not come off on cups. We found that sheer pink gives a natural look, peach and candy provide richer colour, and watermelon and apple are great for more drama (wear them alone or under gloss for additional depth). The best part: they’re $6 each, a price tag that might just be worth switching cosmetics stores for.

Joe Fresh Style. 10 Lower Jarvis St., 416-304-0611, and others, joe.ca.

3 Comments

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  1. Thanks, I am always looking for quality products that are inexpensive!

    June 24, 2009 at 8:00 am | by Laura McCrone
  2. sorry, i do not agree….i have tried a pink shade of joe lip stains and it did not do half the job of cover girl. and i am a big fan of joe fashions, so i soooo xcited to see this product appear!

    August 4, 2009 at 7:55 pm | by bonnnie pierias
  3. I agree that their collection is at a very attractive price point however I think they made a mistake not providing testers for their products. I’m not sure how someone would buy a lipstick without seeing how that shade actually looks on them . . let alone foundation.

    October 17, 2009 at 9:15 pm | by Kassandra Soin

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