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Lululemon makes lots of money, thanks to Oprah

The relaxed-fit pants are an Oprah favourite

Canadian athletic wear powerhouse Lululemon saw its profits almost double in the third quarter of this year, thanks in part to the big O. Oprah featured the brand’s relaxed-fit pants on her “Favourite Things” episode last month, which probably helped shares increase by a whopping 77 per cent and on-line sales increase 200 per cent over last year. Analysts are saying that the company has plenty of room for growth, and that’s just what it’s doing. Plans are set for up to 25 new stores in North America next year and two slated for Australia; it’s also considering opening up shop in Asia.

Lululemon profit rises steeply, sees more growth [Reuters]
Online sales have Lululemon clicking [Globe and Mail]

2 Comments

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  1. could I be the only fitness enthusiast on the planet that thinks lululemon is ridiculously priced and aimed at people who think that by owning the clothes they will be beautiful.
    come on, where is the stuff made….
    there are so many great alternatives why be a sheep

    December 14, 2010 at 9:57 am | by notintolululemon
  2. Lulelemon is much more than the price of their clothes… It’s a brand with outstanding style/comfort/quality and hope they can renew themselves over and over… If you are just looking for value…buy some rags somewhere else ;-)

    August 14, 2011 at 11:05 pm | by ariel cao

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