If Joan Holloway shopped at Hot Topic, this is what she'd buy
Most parents won’t have heard of Hot Topic, that is, unless they went through a heavy-black-eyeliner phase in the late ’90s. The American clothing chain, which catered to teens who took up Wicca after watching The Craft, opened its first two Canadian stores today—on Friday the 13th, of course—one at Scarborough Town Centre and the other at Square One Shopping Cente. A third store is set to open at Maple View Shopping Centre in October.
Like Bluenotes run by high school goths and ravers, Hot Topic was previously the go-to place for massively baggy pants with chains and buckles, straitjacket coats and whatever this is but now focuses more on officially licensed pop culture clothing from franchises like True Blood, Twilight and Hello Kitty. (The company launched Perez Hilton’s ill-fated clothing line two years ago.) On the bright side, they’re also selling Scott Pilgrim vs. the World merch (shameless plug: play our Scott Pilgrim drinking game). Disturbed is set to play at the Scarborough Town Centre store on Aug. 25—hopefully it’ll turn out better than Hilton’s in-store appearance in Tinsel Town.
Did you bother to do any research at all for this article, or did you just decide to pull together every possible stereotype and call it a day?
Hot Topic actually first began with selling Victorian-style dresses, corsets, velvet skirts, Victorian coats, band t-shirts from Gothic Rock bands, etc. Hence, it was a store that was mostly inspired by the old school Gothic subculture of the 1980s.
Also, considering that HT first opened in 1988, and The Craft came out in 1996 (nearly 12 years later), how exactly did the store cater to teens who took up Wicca (laughable notion #1) after watching The Craft (laughable notion #2)?
I hope you’re not assuming that every person who shops at HT is Wiccan? Because… I shop there on occasion, and I’m Christian.
I would advise that next time, you simply report the news and not interject your obviously misinformed and biased opinions into it. Good day.
August 19, 2010 at 9:52 am | by Miranda AdriaPardon, I meant to write 8 years later.
August 19, 2010 at 10:38 am | by Miranda AdriaHack again?!
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