The new Bayview Village boutique (Image: Glynnis Mapp)
When Andy Thê-Anh closed his only Toronto location at the beginning of the year, the splashy 83 Yorkville Avenue boutique, he promised two new stores in the near future. In the past two weeks, the Montreal designer, who’s known for creating polished womenswear, has opened a smaller Yorkville shop on Bellair Street and a store in Bayview Village, in addition to presenting his fall collection at LG Fashion Week.
The new stores show off the calculated rebranding of the label: runway-like sales floors, bright camera-ready ceiling and pot lights and very tidy, minimalist interiors. Each of the new shops offers colourful and geometrical lines not unlike Thê-Anh’s spring-summer collection. Thê-Anh is no novice to Toronto’s high-end geography, and the upscale stores are a way to reach his well-heeled customers. “Toronto is like New York’s sister city: you have all the important brands in the city, you have the socialites, the trend-setters—the cultural scene is every eclectic,” he says. “To me, Toronto is a showcase to the world.”
I checked out the new Yorkville store and it’s stunning, a must drop in and see / shop!! Andy’s collections are wonderful and wearable. Thanks for the store opening updates.
April 7, 2010 at 12:22 pm | by Jessie KLoving the new ATA boutique! Well done Andy!
April 7, 2010 at 12:29 pm | by Style Lover