The Bay has come up with the perfect angle to convince every heterosexual male in Toronto to visit its Toronto flagship on Queen West: bring in Tommy Hilfiger (known for preppy New England designs that are perfect for collar popping), Canadian supermodel Jessica Stam and newly signed New York Ranger Brad Richards for a visit. Hilfiger and crew will be at the Queen Street location on September 13 from 6 to 8 p.m. to sign autographs and toast to the 66 shop-in-shops the Hilfiger brand has opened inside various Bay stores recently. Toronto’s Queen Street and Yonge and Bloor locations each house a Tommy Hilfiger, spanning 750 and 500 square feet respectively, but Hilfiger’s goal is to have 90 shops open inside Bay locations by November 2011. This may mark the first time in Toronto fashion party history that more boyfriends of the boring regulars attend than stylists, affected manic pixie dream girls and guys who are almost too gay to function.
(Images: Brad Richards, Benjamin Reed; Jessica Stam, hope; Tommy Hilfiger, denmarkdesignskole)
Really? That’s the best picture you can find of Jessica Stam? A picture taken of a billboard?
September 1, 2011 at 2:45 pm | by Nat