Donatella looks to the Versace archives for her collaboration with H&M (Image: H&M)
H&M announced another collaboration today, this time with Versace (available in North America on November 19). We won’t bore you with the details, because every H&M-designer pairing is the same—limited production (causing mass hysteria and hordes of fans lining up at 4 a.m. to snag the goods) and designer wear at bargain prices. Instead, we present the reaction of Toronto’s fashion community to the news. Writer Sarah Nicole Prickett tweeted “Versace’s up next at H&M. Another hit I’m sure. But a bit of the thrill’s gone out of this hi-lo game no?” and joked that customers would receive a “Donatella-hued self-tanner with purchase,” while the National Post’s Nathalie Atkinson hoped “the just-announced Versace for H&M fall collab (“full of leather, print, colour & exuberance”) ads [would] star Maya Rudolph.” The Grid’s Kate Carraway mocked the press release, noting that “‘Versace is a brand steeped in glamour to its very core’ is just a bad sentence.” As for us, we’re just hoping there’s some Nomi Malone–type items, because we plan to stay orange and tanned until December, and we want to look our best.
a post about people’s reaction to an h&m collab? now wonder why this industry is dying. REDUNDANT WRITING!!!
June 21, 2011 at 3:06 pm | by MM