The microsite for Douglas Coupland’s fashion collaboration with Roots, known as RootsxDouglasCoupland, went live today. True to his word, the clothes eschew “birch bark and moose and Mounties” for a line of tees, jackets and sweaters loosely themed around the artist’s notion that what ties Canadians together is that we’re all really far apart. Hipster elements abound—buffalo checks on shirts and tote bags, leggings, oversized scarves—and Roots’ iconic beaver tees are given a modern twist in a wire rendering of a 3-D beaver ($48). We like the navy blue polo ($68) with the oversized yellow crest—it’s a Canadian take on the classic Ralph Lauren polo. Facebook fans get first dibs on pre-ordering (items will be shipped in the first week of July), so expect a news feed littered with updates of friends “liking” Roots.
See more looks from the collection in our slide show below >>
• RootsxDouglasCoupland Fanshop [Facebook]
• RootsxDouglasCoupland
All images from Roots Canada.
I wouldn’t wear any of it, but then again I wouldn’t wear anything from roots.
June 21, 2010 at 4:35 pm | by rk