Everyone wants to look good, right? What “good” means depends on the person, but for Coco Rocha, it means not having pimples or dark under-eye circles in photographs. An advocate for young models, an endorser of Photoshop-free campaigns and a Diet Coke enthusiast, the Toronto-born supermodel is this month’s Flare cover girl, and she wants us to know she’s proud to be Canadian: “Canada has been a huge support for me in my career, so I definitely like to come back and support our industry here. I think it is really important to let people know about the support.” She also wants us to know that her online presence is a way for her to point out inaccuracies and express her opinions (for some reason, she leaves out her interest in commenting on torontolife.com), and that people should take her as she is—unless, of course, she has dark circles or pimples. This is, of course, our roundabout way of saying she looks great in that Joe Fresh skirt and Ashley Rowe top.
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Coco Rocha doesn’t advocate airbrushing (okay, she does, but only sometimes)
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From Coco Rocha’s blog dated August 12th:
“Does this mean I’m now anti-photoshop? Absolutely not. I know what a valuable artist’s tool it can be in the right hands. What I really admire is the fact that Jacob is trying to balance the scales a little by pulling so far back from what has been the current trend of total digital model manipulation. I don’t expect that all brands will jump on board and cut out photoshop use, neither do I think that it’s necessary – but I do hope that this campaign might help some in our industry stop and think about what the public really wants to see before they shrink another model down to an impossible size. Bold move? Lasting trend? We will have to see.”
http://oh-so-coco.tumblr.com/post/8821188173/noretouching
Great investigative journalism Kevin, the whole family must be so proud.
February 6, 2012 at 12:12 pm | by Catherine Event