American Apparel has been in a lot of hot water in the past, from their CEO’s shenanigans (if you can call alleged sexual harassment that) to their myriad financial difficulties. But thanks to a group of Canadian investors, the company seems safe for the time being. The investors, led by Delavaco Capital and Michael Serruya (a co-founder of ice cream manufacturer Cool Brands), are giving the beleaguered company $14.2-million up front for shares with approximately $27-million in warrants to buy additional stock later. Sure, restructuring debt and focusing on a return to profitability sounds like a smart business decision, but we’d like to note that the combination of an ice pops purveyor and a company with notoriously porn-inspired ad campaigns sounds like a match made in heaven.
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Canadian investors attempt to save a failing American Apparel
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In addition to re-structuring dept, American Appeal might also consider employing someone other than depressed, anemic, blank-eyed, filthy ‘models’ in their marketing campaigns. It’s sad and disgusting.
April 25, 2011 at 7:02 pm | by RitaI really wish people would just let American Apparel die. It’s doing poorly for a myriad of good reasons.
April 27, 2011 at 6:39 am | by skThey don’t try to make a virtue of their unsustainable “downtown LA” business model. I agree to let it – and it’s smug followers – die.
April 27, 2011 at 7:16 am | by GWell, at the very least there’ll be an audit and the truth will come out – there’s already plenty of evidence as to their “social” business practices.
April 29, 2011 at 4:50 am | by EHYou are commenting using your WordPress.com aouncct. ( / ) You are commenting using your Twitter aouncct. ( / ) You are commenting using your Facebook aouncct. ( / )Connecting to %s Notify me of follow-up comments via email. Notify me of new posts via email.Find Your Way is an outdoor, travel and adventure writer based in Banff, Alberta. Her work has been published by a variety of magazines throughout North America, including IMPACT Magazine, Alpinist, Backcountry Magazine, Travel Alberta, and the Canadian Alpine Journal.
March 13, 2012 at 11:17 am | by Manuel