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QUOTED: former CBC exec Richard Stursberg thinks Hockey Night in Canada is probably doomed

It’s going to be very, very difficult. The sports networks are jacking up the prices, so they’re going to have even deeper pockets when they come to the table. TSN and Sportsnet have proven that they can get big TV audiences as easily as the CBC does. And that’s very hard to fight against.

Richard Stursberg, CBC’s former executive vice-president for English services, sounding the death knell for Hockey Night in Canada. The public broadcaster’s television and digital rights for NHL games expire in two years, and Stursberg believes there’s only a “low” chance it will be able to renew. (Kirstine Stewart, the woman who now holds Stursberg’s old job, insists otherwise.) While big telecommunications companies are willing to shell out wads of money for TV sports rights, the public broadcaster has had its budget slashed and has had lower ad revenues this year, in part because all the Canadian teams dropped out of the playoffs early. All of which imperils HNIC’s future—and Don Cherry’s opportunity to show off his flamboyant coats. [Globe and Mail]

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VIDEO: the Canadian Paralympic Committee gets us pumped for London 2012


This minute-long video for the Canadian Paralympic Committee (which went viral this week after being posted on Mashable) is an impressive cinematographic feat. Starring short-distance runner Alister McQueen, the ad illustrates the kind of dogged determination that paralympians need for their long and often difficult journeys to the Games. What else requires dogged determination? Making a really awesome ad all in one single take–which is exactly what BBDO Toronto, the communications agency that came up with the concept, did. There’s also a making-of video (see below) that reveals how director Mark Zibert, CGI artists and a huge crew pulled it all off. Bring on London 2012.

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The economy wins! The Toronto Blue Jays win!! Everybody wins!!!

(Image: Joel Dinda)

Apparently, more bums in ballpark seats are a strong indicator of a growing economy. Canadian Business is reporting on a fun (albeit random) bit of economics put forward by analysts at the New York–based tech firm ConvergEX Group. The argument goes that the number of people who buy tickets to Major League Baseball games in any given season parallels consumer confidence. (Rocket science alert: people buy more stuff, like baseball tickets, when they have more money and feel good about spending it.) While the theory is obviously more than a little facile, it’s proving true as far as the Toronto Blue Jays are concerned—Canada’s economic health is quickly improving (good!) and so too is Blue Jays attendance this season (also good!). Of course, though a stronger economy may mean more Torontonians are getting their baseball on, we can think of another reason for locals to flock to the Rogers Centre—winning. Something the boys in blue have been doing a lot of lately. [Canadian Business]

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QUOTED: Tim Hudak explains what the Toronto Maple Leafs and Justin Bieber have in common

—Progressive Conservative leader and Boston Bruins fan Tim Hudak, on why Toronto’s home team is just like the prank-lovingJesus tattoo-sporting pop star. Though Hudak praised the city for having “the best damn hockey market in the world,” his warm feelings don’t extend to the perenially struggling Leafs (he calls their plans to rebuild “another way of continuing to strive for mediocrity”). So, what does the naysayer think could help? He told the Globe and Mail that competition from another Southern Ontario team would force the Leafs to pull up their socks (we’re looking at you, Markham). Although we agree with Hudak that the woebegone Leafs need to get their act together, we doubt alienating both the Bieber-loving and Maple Leafs-loving demographics is a smart political move. [Globe and Mail]

(Images: Tim Hudak, Ontario Chamber of Commerce; Justin Bieber, Adam Sundana)

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Markham will build a massive arena (which, of course, has nothing to do with getting an NHL team)

(Image: Marlon E)

Late last night, Markham council decided to move ahead with plans for a colossal arena in a meeting with several digs aimed squarely at Toronto (one councillor: “I’m looking forward to seeing the Markham Chargers beat the Toronto Maple Leafs”). The town will borrow $162.5 million to pay half the cost of the 20,00-seat complex, while private partnership GTA Sports and Entertainment, chaired by Bauer Performance Sports chairman W. Graeme Roustan, will pony up the other half of the cash. Though the arena will be bigger than nearly every NHL arena, Roustan denied that it’s NHL bait, saying the venue can stay afloat with concerts and the like if no big teams come calling. We’re not fully buying that story, since most arenas of that size have an anchor team, and a confidential report suggests Markham is concerned non-hockey events won’t be enough of a draw to pay all its rent—there’s even been talk of negotiating a termination clause if Roustan doesn’t deliver a big-league team within a reasonable time frame. Still, the ambitious plan has us reflecting on Markham’s ongoing campaign to rival Toronto: just imagine the bruised egos if Markham gets both a casino and a better hockey team. [Toronto Star]

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Could Hockey Night in Canada soon be cancelled forever?

Corporate branding on display at a Maple Leafs game (Image: jbcurio)

Once the CBC’s current contract with the National Hockey League expires in 2014, Hockey Night in Canada could be over, according to the Financial Post. The paper reports that the CBC, facing $115 million in funding cuts, likely won’t have the financial might to compete with Rogers Communications (which owns Sportsnet) and Bell Media (which owns CTV and TSN) for NHL broadcasting rights. On the other hand, Kirstine Stewart, the chief of the CBC’s English services, says that the public broadcaster will find a way to broker a deal because it brings hockey to general audiences, not just the sports-obsessed. In the May issue of Toronto Life, Stewart tells Jason McBride, ”We help establish hockey…when you put hockey on a sports channel only, you’re preaching to the converted.” Though there’s still a possibility the CBC could secure national broadcast rights, which are controlled by the league, future regional rights for Toronto Maple Leafs games are firmly in Rogers’ and Bell’s hands. Toronto sports fans will remember that Rogers and Bell recently banded together to buy a controlling stake in Maple Leafs Sports and Entertainment—which means that the two companies will divvy up the Leafs broadcasts between them like some kind of corporate version of a fantasy draft. [Financial Post]

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How the Vancouver Canucks and the Ottawa Senators could cripple the CBC

The Canucks better bring it (Image: Loxy!!)

We’d bet no one—not even these guys—is watching the Stanley Cup playoffs more closely than CBC execs. Already contending with a $115-million cut to funding, the broadcaster could lose out on millions more if the Vancouver Canucks and the Ottawa Senators (the only two Canadian teams remaining in the playoffs) are eliminated, according to the Globe and Mail. See, CBC only sold ad time during the first-round playoff episodes of Hockey Night in Canada, hoping that, as the tournament progressed and hockey mania surged, the value of slots in later rounds would grow. (By contrast, TSN owner Bell Media went the safe route and sold all its playoff advertising upfront.) The problem with CBC’s plan is that viewership may not grow—both Canadian teams, as well as the fan favourite Pittsburgh Penguins, are in danger of elimination. And would Canadians really get excited about a Florida versus Phoenix matchup?
[Globe and Mail]

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The Rogers Centre is one of the ugliest stadiums in baseball (but certainly not the ugliest)

Is it really that bad? (Image: Núria i JC)

In an arbitrary but amusing list of Major League Baseball’s ugliest parks, the Blue Jays’ home stadium netted the number eight spot. Buzzfeed slams the Rogers Centre (which will always be the SkyDome in our hearts, corporate sponsorship ownership be damned!) as “a relic of another time,” but we’ve always had a fondness for its dated charm. And doesn’t the world’s first fully retractable roof count for anything? We’re not too upset, though—we’re too busy feeling sorry for fans in Miami, forced to stare at a flamingo-encrusted monstrosity night after night.  Read the entire story [Buzzfeed] »

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Maple Leafs execs to fans: sorry this season (and last one, and the one before that…) sucked

(Image: Dustin Hall)

The Toronto Maple Leafs brass have released an open letter apologizing for the team’s dismal performance this season. It’s not an original move (the Raptors and Canucks have both begged forgiveness in the past), but perhaps it was a necessary one, given that the Leafs missed the playoffs this year for the seventh straight season—and their fans are losing patience.

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Why the Blue Jays home opener—and season—is going to be different this year

(Image: Half my Dad's age)

Every year, spring brings with it the first Toronto Blue Jays game at the Rogers Centre. Most years—at least most years in the last two decades—this ritual goes off without much fanfare. Sure, there’s the almost perfunctory sellout crowd (many of those tickets being corporate giveaways or wildly reduced-price promotions), but their beer-fuelled chants echoing under the depressing calm of a closed dome always seemed to ring hollow. What has there been to cheer for, really? This year, things are different (the beer won’t be flowing as freely tonight, for starters). The Blue Jays are wearing blue again—and so are diehard fans all around town, re-emerging at the sight of something promising. The team is young. They play hard. And they’re good. Brett Lawrie has awesome written all over him (except for where he has other things written all over him), Jose Bautista is the best hitter in baseball, and Ricky Romero might just be an underdog Cy Young prospect. Count us among the excited. After the longest opening day in baseball history last Thursday, the Jays took two of three games from the Cleveland Indians—and only lost the third by one run. Tonight, they take on the Boston Red Sox, which means it should be a good game, and an important one against division rivals. It also means thirsty fans may be able to find some beer in the visiting locker room.

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Markham may soon be home to the most expensive insult to Jim Balsillie ever 

The remote wilds of Markham could have a $300-million, 20,000-seat sports and entertainment venue by 2014, the Globe and Mail reports. Graeme Roustan, chairman of both GTA Sports and Entertainment and Bauer, says he’ll be making an official proposal to the Town of Markham “in the near future.” Of course, the most interesting part of all this is that “there is no talk that the new venue…is contingent on the builders landing a National Hockey League tenant.” But without an NHL team, we’re skeptical of how profitable this would-be venue could actually be. Then again, a Markham NHL team might be little more than a consolation prize for the folks who can’t afford Toronto Maple Leafs tickets—and a giant middle finger to poor Jim Balsillie. Read the entire story [Globe and Mail] »

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Toronto Raptors’ Andrea Bargnani is well on his way to having an affair (the basketball kind) in Italy, thanks to Ashley Madison 

Nobody likes an NBA lockout—not the fans, not the players—with one apparent exception: ashleymadison.com (yes, that website). According to Noel Biderman, the CEO of Avid Life Media (Ashley Madison’s parent company), the website is working overtime to help Toronto Raptor Andrea Bargnani ply his trade in Italy. In addition to covering the cost of insuring Bargnani’s NBA contract (approximately $2 million), Ashley Madison will be launching a wide-ranging sponsorship deal that will see the first-division team Bargnani would play for called Ashley Madison Roma. This means team uniforms, deal calls for in-arena recognition and advertising time on game broadcasts featuring the website’s name. We’re wondering: how will Ashley Madison’s motto—“Life is short. Have an affair”—go over with the stars of VH1’s Basketball Wives? Read the entire story [Toronto Star] »

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With the Brett Lawrie call-up, Blue Jays GM Alex Anthopoulos’s makeover is nearly complete

(Image: Mike Durkin)

The current edition of the Toronto Blue Jays is a far cry from the team general manager Alex Anthopoulos inherited from J.P. Ricciardi in 2009. Through a series of trades and savvy free-agent signings, Anthopoulos has managed to turn the franchise’s fortunes around in a little under two years. Sure, the team is still in many ways a middling underachiever. But now there’s renewed hope that the Jays could very well be legitimate playoff contenders in the coming years. Where during the Ricciardi era the Blue Jays were a tangled mess of expensive underperforming veterans and unproven prospects (and Roy Halladay), with Anthopoulos at the helm a plan appears to be in place: namely, stockpile young prospects, build from the farm system and ink those same prospects to long-terms deals before they hit their prime. And with top prospect Brett Lawrie making his major league debut tonight against the Baltimore Orioles, the team’s long-overdue overhaul will be nearly complete. With that in mind, we look at five of the key players in the Anthopoulos makeover after the jump.

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To cap off the week, a look at the five best and worst recent logo redesigns

After much anticipation the new incarnation of the Winnipeg Jets revealed its team logos last week, and, in case you were wondering, back on Sunday, Don Cherry gave his seal of approval to the new look. “It’s terrific, and it will look great on the sweaters,” Cherry told the Winnipeg Sun. “I would wear it, for sure, because it looks good. It’s got some style about it, I’ll tell you that. It’s a hell of a lot better than an awful lot (of the logos) in the National Hockey League.” Right, because if Cherry would wear it, it must look sharp. The new look is inspired by the Royal Canadian Air Force, speaking to Winnipeg’s  aviation history while meshing nicely with Winnipeg’s other sports franchise, the CFL’s Blue Bombers. While we’re not the biggest fans—sorry, Don—at least it’s a marked improvement from its immediate predecessor, which has to be up there with some of the worst logos in the history of professional sports. Of course, logos can be a divisive subject amongst sports fans, and while we’re suckers for any team that opts for the retro look, we understand logo love is entirely subjective. So is the brand spankin’ new Jets logo really “a hell of a lot better” than other recent redesigns? Check out our slide show, neatly divided into five of the best and five of the worst, and decide for yourself »

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Reaction Roundup: baseball scribes roundly praise Toronto Blue Jays GM Alex Anthopoulos for Colby Rasmus deal

The newest Blue Jay (Image: Keith Allison)

Alex Anthopoulos has done it again. Or, at least, that appears to be the overwhelming consensus among baseball media after the Toronto Blue Jays’ general manager flipped Jason Frasor, Mark Rzepcynski and change for centre fielder Colby Rasmus and a trio of pitchers in a three-team trade with the St. Louis Cardinals and the Chicago White Sox. News of the trade leaked on Twitter early yesterday morning, and by the early afternoon #AnthopoulosIsAGoldenGod was trending (not actually, but based on everyone’s reactions it might as well have been). And for good reason: Anthopoulos somehow managed to turn a group of good-but-not-great relievers (and Corey Patterson) into a 24-year-old with legitimate all-star potential and hilarious at-bat music. Like everybody else, we love the trade and continue to be wowed by the moves the wunderkind GM is making. A look at what the assembled sports media had to say, after the jump.

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