Toronto-based Web site She Does the City provided a perfect lesson on how not to tweet this morning. Someone at the sassy women-focused blog was crowd-sourcing questions for an interview with Kelly Cutrone, everyone’s favourite boss on The Hills and the star of her own reality series Kell on Earth, but Cutrone did not like how the tweet was worded:
shedoesthecity: Interviewing Kelly Cutrone on Monday. Got any questions for the wicked witch of fashion PR?
Anyone who watches Kell on Earth would know that her PR firm, People’s Revolution, regularly searches Twitter for messages about the company and Cutrone. As a result, Cutrone saw the above tweet and responded:
peoplesrev: @shedoesthecity ask her why she cancels interviews with people who call her a wicked witch –
peoplesrev: @shedoesthecity write your own piece_i am not giving you 10-15 minutes of my fucking precious time
She Does The City has deleted the offending tweet but Cutrone has kept hers. A user took a screen grab of the conversation, posted it to Twitpic, and it has since received more than 700 views. The image has also been re-tweeted by Cutrone herself.
Lessons learned: reporters have to be extra-careful about how they get interview tips, people don’t like to be compared to witches, and Cutrone is just as awesome in real life as she is on television.
Perhaps this was an opportunity for She Does The City to simply apologize via Twitter, instaed of just deleting the offending post. Maybe Ms. Cutrone would have accepted her apology.
March 12, 2010 at 1:02 pm | by Peppermint MooseThe tweet is not deleted. Check your facts, Toronto Life. http://twitter.com/shedoesthecity/status/10332741356
March 12, 2010 at 1:16 pm | by MargOur bad. SDTC didn’t delete the comment, it is further down on their Twitter page.
March 12, 2010 at 1:16 pm | by Toronto LifeYou didn’t bother to scroll down further before writing a piece, let alone use the “search” function? *golf clap*
March 12, 2010 at 1:41 pm | by SeanFact checking Toronto Life please. Shit happens. Move on.
March 12, 2010 at 1:46 pm | by KShedoesthecity’s response to the twitter debacle:
http://www.shedoesthecity.com/scribble/2010/03/12/kelly_cutrone_aint_nothin_to_fuck_wit
March 12, 2010 at 2:19 pm | by JenWow. Everybody. Wow.
http://www.sidewalkhustle.com
March 12, 2010 at 3:33 pm | by HawleyThis should actually be a huge PR boon for SDTC. Thanks KC!!!
March 12, 2010 at 9:54 pm | by JuniperKELLY CUTRONE IS A FUCKIN WITCH BITCH AND CALLS HERSELF THAT ALL THE TIME LOL.
March 12, 2010 at 10:36 pm | by basshouFrom one publicist to another, Kelly you are spineless! For Christ sakes get over yourself hun because as we both know, your 15 minutes are ticking…
March 16, 2010 at 4:18 pm | by Publicist2Publicist