After more than 20 years, Laura Secord is back in Canadian hands after Quebec-based chocolatier Nutriart bought the company for $20 million from private U.S. investors.
Laura Secord, named after the woman who is immortalized in those Heritage commercials for warning the British and Canadian troops about an American invasion during the War of 1812, plans to increase chocolate production at Nutriart’s plant in Quebec City and introduce such “healthy” products as chocolates that contain fruit and cocoa that is loaded with antioxidants. Chief retail officer Raj Sharma admitted that Laura Secord has struggled in recent years; in an attempt to attract customers, the company will test coffee in five stores and frozen yogurt in four.
We hope the Superkid ice cream will not be affected by this acquisition.
• Historica Minute: Laura Secord [History by the Minute]
• Laura Secord owned again by Canadians [CBC]
• It’s makeover time for Laura Secord [Toronto Star]
Never mind frozen yoghurt and antioxidants. The only question is: Will they bring back those small, flat white and pink mint patties that disappeared years ago? The pink ones tasted of wintergreen. Some of us still long for them.
February 23, 2010 at 2:59 pm | by Suanne KelmanYes! Yes! Go with the nostalgia market. For years I’ve trolled every LS in hope that those mint patties would come back. I last ate them in about 1971. At Christmas they also offered deep green and deep red ones. So minty, so saturated in food dye.
February 23, 2010 at 3:28 pm | by Ann RauhalaPlease bring back jars of butter mints – a childhood favourite.
February 26, 2010 at 2:09 pm | by Johnwhatever happened to the Secord chocolates. I have been buying them for years and all of a sudden they made them and they tasted very very nasty. Bring back the Secords before Christmas. This would be part of my Christmas present
November 22, 2010 at 5:24 pm | by Lynn