It was fun while tongues were wagging, but we suppose Mildred’s tongue was in her cheek all along. After a few days of massive media overexposure, Mildred’s Temple Kitchen is reneging on its suggestion that customers engage in some sexual fun in its unisex washrooms. “It was just meant to be a joke,” Laurie Hall told the Star. Her PR firm, Flex, is handling the restaurant’s Big Love promotion, which includes aphrodisiac dishes and optional handcuffs. “We were just kiddin’” confirms the restaurant in a Twitter response to Perez Hilton (of all people), adding, in another tweet, “Can’t this town still have some fun?”
Indeed, Toronto has been having fun with the prospect of sex in Mildred’s washrooms since it was proposed earlier this week. The story received wide coverage in the Star and Post but went well beyond the GTA; stories appeared in media sources from Portugal to Romania to China. As publicity stunts go, it was a huge success, but like most things involving bathroom sex, it was followed by a sense of regret.
• Restaurant that promoted sex in bathroom would rather forget all about it [Toronto Star]
Good note for anyone wanting to hire PR firm Flex, I guess. Think twice! What a bunch of MORONS at that company if they thought that it was a good idea to promote a restaurant through sex in the washroom.
February 5, 2010 at 3:20 pm | by Normal PersonSigns of the desperate times to run business!
February 5, 2010 at 9:50 pm | by June YasolHats off to MPK…I’ll be taking a first date there soon. LOL Great publicity stunt! Free advertising.
February 6, 2010 at 10:42 am | by MB