Deep-fried cola: who could resist?
Every year people pile into the food building at the CNE to taste whatever new deep-fried wonder is being served up (also: food on a stick). The good news is that even after last year’s trailblazing deep-fried butter, the fires of culinary innovation are still burning strong in 2011, with one Exhibition-ist, Andrew Motta, inventing deep-fried Coke. The bad news is that The Man apparently can’t handle having his mind blown, so he’s sent his goons to stop this amazing invention.
The hard part was getting permission to use the name Deep Fried Coke at the CNE, where cups of the worm-shaped, Coke-flavoured batter are being introduced for the first time this year.
In the end, concession operator Andrew Motta lost the battle. He says he was told Coca-Cola headquarters in Atlanta, Ga., vetoed it….
“They’re trying to brand themselves as the healthy alternative now, if you can imagine that. So they don’t want to be associated with anything deep fried,” Motta said on phone Monday.
If Motta is to be believed—and the idea is so hilarious that we really, really want to—then Coke is worried that if they’re associated with deep-fried foods people will suddenly…what? Remember that Coke contains an unhealthy amount of sugar? We wish Coke the best of luck in its rebranding efforts, and hope that Motta—who will apparently be selling “deep-fried cola” instead—will be able to add inches and pounds to the ever-ready hordes at the CNE this year.
UPDATE: We sampled the deep-fried cola and other Ex fare (so you don’t have to) »
• CNE fried treat too hot for Coke [Toronto Star]
I guess deep-fried Cola or Pepsi just wont cut it?
August 16, 2011 at 5:43 pm | by Lucas@Lucas I believe it has to do with Coke having an exclusive agreement with the CNE.
August 18, 2011 at 1:50 am | by hopStupid North Americans *shakes head
August 19, 2011 at 8:26 pm | by BG011@BG011 Sooo I guess when you clicked on this TORONTO Life page you were expecting to find news about Toronto, England or Toronto, Australia??
YOU look stupid reading a North American article and accusing us of being as such.
Silly news as it may be if you don’t like it you know where to go…
August 21, 2011 at 1:16 pm | by HmpfHi there! Would you mind if I share your blog with my zynga group? There’s a lot of people that I think would really enjoy your content. Please let me know. Many thanks
March 9, 2012 at 5:51 pm | by Monty Rideau