Mocked by food lovers and the stars of its own commercials (the Simpsons), Domino’s is attempting to revive its brand by admitting that its pizza sucks. Step one is an on-line campaign called Pizza Turnaround, which includes a video of Domino’s employees facing customer complaints. “Worst excuse for pizza,” reads the company’s marketing director as ominous music plays in the background. The frequency of the use of the word “cardboard” is hilariously, if not alarmingly, high.
Midway into the video, things perk up as chefs energetically emphasize that they’re changing the recipes to please dissatisfied customers. “We’ve got garlic in here, we’ve got oregano, we’ve got basil, we’ve got [beep] and a little bit of red pepper,” says one chef about the new sauce. The beep was intended to keep one of the sauce’s ingredients a secret, but it’s unintentionally funny nonetheless. This makes us—and Stephen Colbert—wonder: what was in it before?
The last scene of the video involves two Domino’s employees, map in tow, driving to a dissatisfied customer’s house to surprise her with the new pizza. The video then fades to black, requiring viewers to return to see the customer’s reaction and (we’re predicting) her subsequent request for a restraining order.
P.S. even using the corn meal effects the preception and taste of a pizza, they even use to use flower on pizza’s until 1993. I’ve noticed this since PJ’s does use a flower mixture before the finger dock out the dough patty, and yes it does effect and alter a pizza pie.
September 29, 2010 at 5:22 pm | by Robif dominoes is interested in a recipe that turns any pizza hater into a pizza lover in just one bite ,his partner is waiting for a call.just direct me to the nearest chain for a real demonstration & taste test with any pizza hater.
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May 31, 2011 at 12:28 pm | by Arun[...] seems the once self-flagellating Domino’s Pizza is trying its darndest to put an end to home dough slinging with Pizza Hero, a [...]
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