
Anna Damelin spent two days assembling the butterfly collage (Photo by Caitlin Durlak)
After working as a buyer for a local jewellery company for 10 years, Anna Damelin, who recently opened Love of Mine on Queen West, was itching to have a shop of her own. She initially planned to carry a small collection of accessories but had a hard time narrowing down the options. “So I thought, why not bring the things I love to everybody? Everybody loves pretty things.” That’s why customers will find ornate Moroccan floor pillows ($400) and Tokyo Milk’s intensely scented soaps ($15) among the bib necklaces ($69–$98) and preppy hair bands ($12).
“I like things that are natural and organic; modern with a little bit of kitsch,” Damelin says. “It’s about picking the special things that no one else has. I want to be able to love it now and still love it 10 years later.” To that end, she makes regular trips to New York to source exclusive lines, such as Swallow, which embodies Love of Mine’s old-meets-new aesthetic with adorable nature-inspired shapes, including bird trinkets and gold-plated chicken feet paperweights ($28). “My husband was making fun of me when I bought them, but I’ve sold out of them four times now.”
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