The bucolic eco-paradise between Rosedale and the DVP almost never was. How big money and one ambitious entrepreneur remade the Brick Works
On May 29, the opening day of the Brick Works farmers’ market, I pedalled past the savvy people who had parked their cars illegally outside the Mount Pleasant Cemetery’s southern gate, knowing there would be no parking spots below, and through the Moore Park ravine. The air was cool and moist, the trees still. Then, the vista of the Don Valley opened up: the sun was shining on the pretty quarry garden, burning away the morning clouds and reflecting off the wetland ponds. I couldn’t yet see the market, but I could hear it: at 8 a.m., the site was already alive with happy chatter and the slow strum of “You Are My Sunshine” on guitar.
(Image: Jeremy R. Jansen)
The chatter started months before Mark McEwan opened the doors to his gourmet groceteria last June. The choice of location, which was then a tired strip of Lawrence East, seemed quixotic at best. As boutique shops go, it was cavernously large: at 22,000 square feet, it was 33 per cent bigger than Pusateri’s, which until then had been the first and last word in high-end groceries in Toronto. And then there was the timing. Weren’t we in the middle of a recession? Surely shoppers were trading down, looking for bargains. Would they really pay $12.95 for chicken caesar salad? Or $6.25 for a squat 250-millilitre jar of salad dressing?