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Tomorrow, an ice cream truck is at your beck and call (for only $12)

If you’re having trouble remembering who’s who among the various Toronto taxi apps, Uber has launched a delicious marketing scheme to help you distinguish them from the rest. Tomorrow, between noon and 6 p.m., the on-demand black car service is teaming up with a local ice cream truck to deliver cool treats right to your doorstep (or anywhere else in the downtown core). For $12, you get to summon the truck—arrival time is an estimated 10 minutes, although we’d bet the forecasted 33°C weather will push that up—and just like magic it shows up with an ice cream party for five. All you have to do, of course, is download the Uber app to your smart phone. [Uber]