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Canadians are clawing Greek yogurt off grocery store shelves

PC’s cranberry and raspberry Greek Yogurt

Now that Greek yogurt has conquered the American market, the creamy treat is making (low-sodium, high-protein) waves across Canada. How big is the mania? In a video for the Toronto Star, food writer Corey Mintz holds a container aloft and confesses: “I had to stab an old man to get this.” The boost in sales started about 18 months ago, and Greek yogurt is now flying off shelves, with sales in Longo’s tripling and quadrupling in some locations, according to the Star article that accompanies the video. Sobey’s and Loblaws have both reported occasional shortages. Chobani, a Greek yogurt purveyor, is third in overall yogurt market share in the U.S. (behind Yoplait and Danone), and consumers appear to be punishing the companies that won’t give them the Greek stuff: General Mills, which bought Yoplait in 2011 and didn’t jump on the bandwagon quite early enough, has seen sales decline. Canadian Grocer magazine editor Rob Gerlsbeck insists, “It’s a Greek yogurt world.” Which sounds both tasty and ominous to us. [Toronto Star]

  • Tania

    If you haven’t tried PC’s Greek Yogurt with honey, you haven’t lived. Add some walnuts and fresh blueberries and there’s breakfast!

  • Sandra

    The best greek yogurt FAGE is unfortunately not sold in Canada. Chobani is a far distant second along with Oikos. Loblaw’s PC brand as well as Astro’s “Greek” brand are the absolute worse..chalky, puckery nothing at all like authentic Greek yogurt.

  • Foghorn O’Kalashnikov

    Surely if you’re buying the flavoured greek yoghurts it’s the same sugary garbage as, uh, regular non-greek yoghurt? Buy the plain stuff and add your own fruit and nuts!

  • Beth

    It is criminal that FAGE is not selling in Canada. It is far and above the BEST GREEK Yogurt.