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Guys socially conditioned to think yogurt makes them gay: study

Approved for dudes: bangers and gravy (Image: Alpha)

Turns out mancakes have scientific weight to them.

A study published last week by Northwestern University concluded that boys are taught that such foods as red meat and beer are associated with masculinity while vegetables and yogurt are feminine. As a result, the study says, men “tend to forgo their intrinsic preferences to conform to a masculine gender identity.” Well, insecure men who think eating a Yoplait equates to kissing another man.

In the study, male and female test subjects were asked to select between two dishes that had, in their names, stereotypically manly terms (heavy gravy, western salad, hearty) and womanly terms (white wine sauce, nature salad, luscious). The results showed that women stuck to the white wine sauces while the men went for the heavy gravy. However, male subjects who were given less time to choose between the dishes were less likely to order dude food, suggesting that societal pressures kick in if given enough time.

Of course, the study doesn’t reveal anything new (remember that episode of Seinfeld in which Jerry ordered a salad and his date gave him a “Dude, you gay?” look). What is slightly surprising is that these pressures still exist, even though people scoffed at the idea of no-homo cupcakes. When will society learn that deliciousness doesn’t discriminate, so why should we?

  • Phil

    So what does wine make people think about themselves? That they are suddenly edumacated?

  • Don Mitchell

    What a bizarre little study!! I personally know of many gay and straight men who enjoy both types of food equally as do I…and I’m gay. Yes, I must say I found the whole “study” quite odd and could not relate to it in anyway in my personal life. I’m just curious…are there many people that do relate???

  • marlaman

    I see what you be eatin there… homo.
    REALLY? could we be more wasteful on issues that don’t matter?

  • Trevor

    I don’t see sexuality mentioned anywhere in the abstract or the linked story. Oh wait … I get it. Toronto Life is assuming that ‘masculine’ men are straight, and ‘feminine’ ones are gay!

    Frankly, the only ‘insecure men who think eating a Yoplait equates to kissing another man’ appear to be writing for this blog.

  • flek

    This is stupid.
    How about an article teaching the virtues of
    the people printing their own money at no interest, and decoupling from the central bank pyramid scheme. Thereby removing the inherent debt of the fractional reserve scam destroying us today.

  • Lance Cordill

    We are what we eat? Nah, me thinks we are depending on what’s available, what tastes good and what we can afford.

  • Trev

    At a taqueria in San Francisco, I once overheard a young blue collar Latino man say to another, “Any man who watches his weight is a f*g.” They were both fat.

  • Tom

    Sounds like a cockamamey thing to me. I don’t like yogurt because of the TEXTURE, just like tomatoes, cruchy and slimey all in the same bite.

  • Rev. Joel Garrett

    All of this worrying about whether or not something makes a guy look gay is GAY!

  • Bill

    Only a straight male could allow his masculinity and sexuality to be threatened by a f’ing SALAD.

    Tell me again, who’s the f*g?