Organic über-market Whole Foods is continuing its march toward world domination by doubling its number of GTA stores. The Post reports that the two new locations, which will be the same size as the downtown outlet, will open at the Hullmark Centre near Yonge and Sheppard (right where the rumours dictated) in 2013 and at Square One next year. The suburbanization of Whole Foods comes after the company discovered that many of its Yorkville customers presently drive in from the city’s fringes. The openings are in contrast with the strategies of such supermarkets as Metro, Loblaws, Longo’s and Sobey’s, which are focusing on downtown expansions. Of course, Whole Foods has never been afraid to do things a little differently: the CEO recently announced that the store would base its employee discounts on workers’ BMI indexes.
• Whole Foods to double its GTA footprint [National Post] • Whole Foods to give greater employee discounts to workers with lower BMI, cholesterol [New York Post]