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Coffee and Tea

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Starbucks is renaming its Blonde Roast to sound more Canadian

As part of its never-ending quest to lure coffee drinkers away from Timmies, Starbucks has launched a campaign to find a more Canadian name for its Blonde Roast. After canvassing the country for suggestions, the company has announced the three finalists, all of which sound like titles for cancelled CBC pilots: True North, Aurora Borealis and Kanosak, from the Inuit for gold. (You can vote for your favourite here.) But we have to wonder: what’s wrong with, well, “Blonde Roast?”