In news that’s already sending shock waves across the nation, Tim Hortons announced today that it’s introducing a new, larger coffee size: the mammoth, 24-ounce extra large, which will appear in stores January 23. To accommodate the new name, the old 20-ounce extra large has been renamed large, the old 14-ounce large is now a medium, the old 10-ounce medium is now small and the old eight-ounce small is extra small. If this is a cash grab, it’s not a blatant one: consumers will pay the same price for the same amount of coffee (e.g. a new small will cost what an old medium used to cost). No word yet on retaliatory measures from Starbucks, whose puny 20-ounce venti has now been definitively outclassed (and no, its trenta doesn’t count; it’s only for cold drinks).
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