Elaine Lui became one of the world’s most influential celebrity gossips by exhibiting a bratty disregard for the pieties of showbiz. What happens now that she’s nearly as famous as the stars she skewers?
Elaine Lui is 40 but has the bearing of a 16-year-old, boundless and brash, her body language filled with aggressive eye rolls, giggles and wild gesticulation. Sitting in a green room at the CTV studios on Queen West, writing a post for her blog, LaineyGossip, she takes a long drag from her e-cigarette, a bejewelled bauble that looks like a tube of lip gloss and emits a trail of vanilla-scented vapour. Then she resumes clacking away at her keyboard. It’s a busy day for Lui. The Golden Globe nominations have just been announced, and she’s struggling to keep up with the Sisyphean celebrity news cycle. In an hour, she’s scheduled to shoot an episode of her daytime talk show, The Social, and tape interviews to be banked for eTalk and CP24. She takes another hit from the e-cig as her stylist douses her with hairspray, engulfing Lui in a toxic cloud of chemicals.