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TODO Sales

TorontoLife.com wants to promote your event with TO do ˜ an online advertising program designed to promote events, attractions and special ticket offers.

Three TOdo program options:

Three sites. One rate.

Torontolife.com | Torontoist.com | Where.ca

2 WEEKS (consecutive) - $750

Average impressions: 50,000, Value $950

  1. A custom designed Expanding Banner Ad on the TOdo page featuring your logo, business name, address, email address, and web URL, plus a picture of your event and 50 words of copy.
  2. 2 Button Ads and 2 Text Links in a Preview E-Newsletter deployment
    Please ask for dates. Deployment dates offered by sales rep.
  3. 1 shared e-blast to 3rd party opt-in 22,000 database TOdo Banner Ad creative.

4 WEEKS (consecutive) $2000

Average impressions: 195,000, Value $5,500

  1. A custom designed Expanding Banner Ad on the TOdo page featuring your logo, business name, address, email address, and web URL, plus a picture of your event and 50 words of copy.
  2. 4 Button Ad and 4 Text Link in a Preview E-Newsletter deployments
    Please ask for dates. Deployment dates offered by sales rep.
  3. 2 shared e-blasts to 3rd party opt-in 22,000 database TOdo Banner Ad creative.
  4. 125×125 ROS on Torontolife.com

12 WEEKS (consecutive) $3,600

Average impressions: 715,000, Value $18,000

  1. A custom designed Expanding Banner Ad on the TOdo page featuring your logo, business name, address, email address, and web URL, plus a picture of your event and 50 words of copy.
  2. 1 Big Box (300×250) static unit, 11 Button Ad and 12 Text Link in Preview E-Newsletter deployments
    Please ask for dates. Deployment dates offered by sales rep.
  3. 6 shared TO do e-blasts to 3rd party opt-in 22,000 database Expanded Banner Ad creative.
  4. 125×125 ROS on Torontolife.com

12 weeks program: Invoiced monthly and 3 sets of creative changes permitted

 

Expanding Banner Ad on the TOdo page

The TOdo Program will be marketed on Torontolife.com, Torontoist.com, and Where.ca, with a ROS mini banner and 1 million additional advertising impressions per month throughout the SJM network ($25,000 value).

 

Preview E-Newsletter

Preview
23,800 subscribers
Every Thursday

Be the first to find out about exclusive on-line features, contests and the best of what’s happening in Toronto this week.

 

TOdo E-blast

TOdo E-blast
Shared e-blasts to 3rd party opt-in 19,000 GTA database

SPEC, CREATIVE REQUIREMENTS

Banner Ad

  • Unit opens on roll over (600px by 300px)
  • Unit closed (600px by 100px)

All we need from you:

  • Logo (.jpg or .gif from 72dpi – 40K resolution)
  • Images (optional) (.jpg, .gif from 72dpi – 40K) or larger (.psd, .tif, .ai, .eps)
  • Retailer information (name, address, phone number, email address and URL)
  • 50 words of copy

E-blasts

  • 580px by 200px
  • SJM will use your logo and/or image, company information and 50 words of copy from your Banner Ad to create your E-Blast

Button Ads

  • 125px by 125px Static
  • SJM will use your logo or image, and URL hyperlink from your Banner Ad to create your Button Ad

Text Links

  • SJM will use 25-30 words of copy from your Banner Ad to create your Text Link

Big Box (90 day purchase only)

  • Static 300px by 250px, 25KB
  • Completed ad must be submitted

FAST FACTS

Torontolife.com reaches:

  • 522,800 Unique Visitors per month
  • 3,682,100 Page Views per month

Torontolife.com users:

  • 71% live in Toronto proper
  • 87% live in the GTA
  • 67% between 25-49 years old
  • 63% employed full time
  • 40% have HHI $75k +
  • 25% visit torontolife.com several times per week
  • 84% give torontolife.com 4 stars or higher (out of five stars)

Torontolife.com proprietary online user survey July 2010

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